Ready to find funding?

Let Connect2Capital match you with one of our mission-driven lenders to help you find responsible, fair help in growing your business.

Behind the Scenes of Loan Approval

Learn what information lenders need to see and how that information plays into a final decision.

You will learn:

  • what information lenders look for in an application
  • what the 5 Cs of Credit are and how they play into lenders’ decisions
  • tips to better prepare your application to increase your chances of approval!

On Demand: Watch the Webinar


Maddie Larson is Connect2Capital’s Customer Success Representative. She is a passionate advocate for small businesses and helping them find the right financing solution. Having reviewed hundreds of applications and business plans, she knows what lenders want to see and what makes a business plan shine.

Jennifer Ericson, Regional Director of Business Development at Community Reinvestment Fund, USA, is dedicated to forging strong relationships with small businesses and the resources who serve them. She brings extensive knowledge of how the lending process works and as well as how small business can best prepare for their financing requests.

Tanner Bruhschwein, Credit Analyst at Community Reinvestment Fund, USA. He is committed to underwriting loans that are responsible and beneficial for both the borrower and CRF, USA as the lender. Beyond the numbers, he works with business owners to ensure their whole story is being told and considered throughout the underwriting process.

Greg Kaiser, Loan Officer at Hmong American Partnership. Greg has over 35 years of experience in the lending industry. He has worked with banks, credit unions and non-profits on all types of loans. At the Hmong American Partnership and their new CDFI he assists small business find the best financing and resources available. Greg also knows the trade from the other side as he owns and operates a few successful businesses of his own.