For many industries, hiring a third-party support organization is a certainty. For example, outsourcing can be the right decision if your internal support team may need external help or needs to free up time to address other issues. Consider these tips for finding the correct vendor: Decide What You Need Before you decide to hire […]
Congratulations! Your business is growing, and you need to find the right place. Where do you start? And what should you be looking for when scouting locations? To make the most of your commercial lease, you need to understand how they work. Commercial leases often have many moving parts. For example, the owner and tenant […]
Historically, gift card loyalty programs were used almost exclusively at major department and “big box” chain businesses since they had the resources and customer base to capitalize on such programs. Meanwhile, small businesses may lack the tools or traffic to make customer gift card programs feasible or worthwhile. Those days are gone: consumers are increasingly […]
More and more frequently, news footage depicts business owners boarding up their windows before a hurricane or in anticipation of civil unrest. After a calamity, they can be seen sweeping up glass or pumping floodwater from basements. Are you prepared for a disaster that might suddenly strike your area? How can you prevent or prepare […]
There are many reasons a small business may consider expanding into a new market. For example, you may have been in business for many years and feel the need to grow with customers. Or you may just be getting started and need to reach new markets. Whatever the reason, it takes a lot of planning. Continue reading for tips to help you prepare.
Payroll is one of the most important (and complicated) aspects of running a small business. It involves taxes, employee deductions, and tax forms. Even though you run a small business, it might be wise to outsource your payroll needs so you can focus on other aspects of running your company. It’s essential to know what types of questions to ask when evaluating potential vendors before signing a contract.
If you’re a seasonal business owner and you’ve been in business for a while, chances are good that you’ve already figured out what works best for you during your busiest season. But if this is the first year that your business has experienced high demand, or if you’re just getting started, then it can be hard to know how best to prepare yourself and your staff for upcoming challenges. So continue reading for tips to help get your business ready for fall and winter.
Customer loyalty programs are a great way to reward your most loyal customers, the lifeblood of every sustainable business. The statistics vary depending on the source, but it’s safe to say that it costs less to engage existing customers than to acquire new ones, making a customer loyalty program an excellent retention tool for your business. A customer loyalty program can also increase brand awareness.
For small businesses, medium enterprises, and large companies of all kinds, digital marketing is an accessible approach for expanding your customer base. Continue reading for a quick overview of digital marketing and eight tips for online marketing success.
Social media can be an excellent tool to help small businesses market their products and services. It’s inexpensive compared to many traditional marketing options and has the potential to reach large numbers of potential customers. If you’re interested in learning how to effectively use social media to promote your business, this post can provide you with a few tips.