Customer loyalty programs are a great way to reward your most loyal customers, the lifeblood of every sustainable business. The statistics vary depending on the source, but it’s safe to say that it costs less to engage existing customers than to acquire new ones, making a customer loyalty program an excellent retention tool for your business. A customer loyalty program can also increase brand awareness.
nd this article and are currently reading it, so you hardly need to be told of the power and potential of digital communication. For small businesses, medium enterprises, and large companies of all kinds, digital marketing is an accessible approach for expanding your customer base. Continue reading for a quick overview of digital marketing and eight tips for online marketing success.
Social media can be an excellent tool to help small businesses market their products and services. It’s inexpensive compared to many traditional marketing options and has the potential to reach large numbers of potential customers. If you’re interested in learning how to effectively use social media to promote your business, this post can provide you with a few tips.
A well-designed website is vital for a small business. A polished and professional website can help boost the credibility and reputation of your business. Building a website sounds overwhelming, especially if you’re unfamiliar with the technology. However, there are several options to make it less scary.
Advanced technology, changing corporate policies, and the COVID-19 pandemic have made working remotely more common. As a result, remote work appeals to many employees, with more than 97 percent of employees choosing to work remotely, at least part of the time. In addition, a recent study found that working remotely increased business productivity by 13 percent when comparing a company’s profits to previous years.
In difficult times, it’s not difficult to see how collaborations between companies have the potential to offer mutual support and even bring a community together, be it geographical or categorical. For example, craft breweries sometimes join forces in raising funds for emergency-based or nonprofit causes by offering “benefit beers.”
However, the importance of collaboration in business can’t be overstated in good times, either: it creates the potential for multiple companies to benefit from physical, human, or intellectual capital as well as financial advantages.
More and more, social media marketing is becoming essential for business owners. As of April 2021, reports indicated that 72% of the American public use some type of social media, and the average time spent on social media each day is just over two hours.
As such, for the business owners who can do it successfully, there’s so much to be gained from social media marketing. A successful social media campaign can help businesses increase their customer base, spread awareness, build their brand, and strengthen relationships with existing customers—all of which are essential for profit and growth. Best of all, aside from services such as paid ads, social media is free.
You’ve decided to open a business, and you even have the perfect name for it. Now what? From the very beginning, you’ll need to start building your business credit. Having good credit will help you get approved for a business loan and get better terms on that loan, which can save you a considerable sum of money in the long run. But, for now, you’ll need to know how to build your business credit. Taking advantage of tips for building credit can be a significant factor in your success.
As a small business owner, you know that you might need extra hands-on deck during the winter holiday season, the summer months, or whenever you have your “peak” season.” But the seasonal hiring process can be daunting.
This blog can help! Check out our tips for hiring seasonal employees.
Maximize your brand outreach by creating a unique logo for your small business. Your logo can set your business apart from competitors and represent your brand. See this guide for tips to consider when creating a logo for your business.
Many small businesses borrow money to grow, helping them develop products and services while expanding into new marketplaces. This initial cash injection will really help you get up and running, but it’s also important to think about the ongoing cost of your loan repayments.
One of the ways lenders determine how likely you are to repay is by looking at your small business track record, demonstrated best through your financial reports. We’ll dig into the main information that lenders are looking for, and how to use those reports to maximize your chances of getting a loan.
The racial inequality wealth gap and chronic under-funding left Black businesses unprepared for COVID-19. Coronavirus closures and social distancing had an enormous impact on local businesses that relied on face-to-face interactions—traditional mainstays for Black entrepreneurs.
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Connect2Capital levels the playing field for small business owners seeking capital from a responsible lender. For the first time, mission-driven lenders and traditional lenders collaborate within a single, online network to help small business owners succeed—with responsible small business loans. From the moment you start the match process with the Connect2Capital network, we’re with you every step of the way with funding, resources, and guidance—because your dreams can’t wait for tomorrow.
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CRF, a national non-profit community development financial institution, is a leader in bringing capital to underserved people and communities. Since 1988, CRF has injected more than $2.4 billion into communities in 48 states across the country to help stimulate job creation and economic development, provide affordable housing, and support community facilities.
Community Reinvestment Fund, USA is an equal opportunity provider.