How To Create a Customer Loyalty Program

Customer loyalty programs are a great way to reward your most loyal customers, the lifeblood of every sustainable business. The statistics vary depending on the source, but it’s safe to say that it costs less to engage existing customers than to acquire new ones, making a customer loyalty program an excellent retention tool for your business. A customer loyalty program can also increase brand awareness.

How to Expand Your Business’ Visibility Online 

nd this article and are currently reading it, so you hardly need to be told of the power and potential of digital communication. For small businesses, medium enterprises, and large companies of all kinds, digital marketing is an accessible approach for expanding your customer base. Continue reading for a quick overview of digital marketing and eight tips for online marketing success. 

5 Quick Tips To Use Social Media To Promote Your Business

Social media can be an excellent tool to help small businesses market their products and services. It’s inexpensive compared to many traditional marketing options and has the potential to reach large numbers of potential customers. If you’re interested in learning how to effectively use social media to promote your business, this post can provide you with a few tips.  

Tips for Designing a Stellar Website

A well-designed website is vital for a small business. A polished and professional website can help boost the credibility and reputation of your business. Building a website sounds overwhelming, especially if you’re unfamiliar with the technology. However, there are several options to make it less scary.

Tips For Managing Remote Employees

Advanced technology, changing corporate policies, and the COVID-19 pandemic have made working remotely more common. As a result, remote work appeals to many employees, with more than 97 percent of employees choosing to work remotely, at least part of the time. In addition, a recent study found that working remotely increased business productivity by 13 percent when comparing a company’s profits to previous years.

Collaborating with Other Businesses in Your Community  

In difficult times, it’s not difficult to see how collaborations between companies have the potential to offer mutual support and even bring a community together, be it geographical or categorical. For example, craft breweries sometimes join forces in raising funds for emergency-based or nonprofit causes by offering “benefit beers.” However, the importance of collaboration in business can’t be overstated in good times, either: it creates the potential for multiple companies to benefit from physical, human, or intellectual capital as well as financial advantages.

3 Tips for Increasing Social Media Engagement

More and more, social media marketing is becoming essential for business owners. As of April 2021, reports indicated that 72% of the American public use some type of social media, and the average time spent on social media each day is just over two hours. As such, for the business owners who can do it successfully, there’s so much to be gained from social media marketing. A successful social media campaign can help businesses increase their customer base, spread awareness, build their brand, and strengthen relationships with existing customers—all of which are essential for profit and growth. Best of all, aside from services such as paid ads, social media is free.

Tips to Help You Build Credit

You’ve decided to open a business, and you even have the perfect name for it. Now what? From the very beginning, you’ll need to start building your business credit. Having good credit will help you get approved for a business loan and get better terms on that loan, which can save you a considerable sum of money in the long run. But, for now, you’ll need to know how to build your business credit. Taking advantage of tips for building credit can be a significant factor in your success.

Tips for Hiring Seasonal Employees

As a small business owner, you know that you might need extra hands-on deck during the winter holiday season, the summer months, or whenever you have your “peak” season.” But the seasonal hiring process can be daunting. This blog can help! Check out our tips for hiring seasonal employees.

Things to Consider When Reopening After COVID-19

The COVID-19 pandemic isn’t over, but many small non-essential businesses that were shuttered during lockdowns are still finding the process of reopening a daunting task.